Demographics

Readership

  • Paid subscriber list: 1700
  • Newsstand sales: 200
  • Free distribution: 100
  • Press run: 2300

Remainder sold as back copies

Audience

(Note: Because birth professions often overlap, numbers add up to more than 100%. Stats from May 2015.)

Midwives
27%
Certified Nurse Midwives
10%
Student Midwives
13%
Apprentice Midwives
3%
Aspiring Midwives
7%
RNs
10%
Doulas
18%
Childbirth Educators
9%
Breastfeeding Professionals
2%
MDs
0.5%
Naturo/Homeopathic Physicians, Chiropractors
1.6%