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Advertise with Midwifery Today!

Midwifery Today began as a magazine in 1986 to encourage, inspire, and inform midwives. One of our goals is to make information accessible to our readers. This has always included advertising from companies whose products are of interest to our readers. Your ads help parents, midwives, and other birth professionals find the tools and resources they need.

In 1992 we began to hold conferences, both in the US and internationally, to further our goal of offering insight and inspiration to all birth practitioners.

Our first website went online in 1994, and we began to publish an e-newsletter, Midwifery Today E-News, in 1999. Our redesigned website went live in October 2017. We currently have the largest following for midwifery on social media, because our top priority is staying relevant to the birth community.

Midwifery Today continues to promote midwifery, midwifery education, and optimal birth and offers great opportunities in print, in person, and online for you to reach those who care about what you have to offer. With our worldwide coverage, we are proud to reach the audience you are looking for.

Midwifery Today Print Magazine

Advertise in our well-loved flagship publication, Midwifery Today magazine, and reach midwives, doulas, nurses, student and aspiring midwives, childbirth educators, and expectant parents in addition to a handful of breastfeeding professionals, naturopathic physicians, chiropractors, and MDs.

Display ads: Midwifery Today is a black and white publication with color cover. Basic rates range from $105 for a 2″ × 2.25″ (1 col. × 2″) ad to $810 for a full page 8.25″ W × 10.625″ H ad, with special prices on cover and inside covers. We offer a discount for multiple insertions.

View pricing information here.

View our ad size visuals here.

See mechanical requirements and ad templates here.

Classified ads: Text-only for $1.30 per word, 10-word minimum. Graphic classifieds also available, starting at $50. We offer a discount for multiple insertions.

Calendar ads: Classified ads for events, either one-time or ongoing events.

Midwifery Today E-News

Midwifery Today E-News, our free biweekly e-mail newsletter, is sent every other Wednesday to over 15,000 subscribers (~3,000 unique opens). Choose from the following types of ads:

Text-with-graphic Display Ad: About 60 words, including a link to your website or e-mail address, a 200 pixel wide by 200 pixel high graphic, and mention near the top of the E-News issue. Price: $125/insertion or $400/four.

Text-only Display Ad: About 60 words, including a link to your website and mention near the top of the E-News issue. Price: $100 per insertion or $320 for four insertions.

Classified Ad: Text-only, 35 words. Price: $135 for four insertions. Single-issue insertion not available.

E-News publication dates:


  • Jan 3, 17, 31
  • Feb 14, 28
  • March 14, 28
  • April 11, 25
  • May 9, 23
  • June 6, 20
  • July 4, 18
  • Aug 1, 15, 29
  • Sept 12, 26
  • Oct 10, 24
  • Nov 7, 21
  • Dec 5

View recent issues of Midwifery Today E-News

Pay for an E-News ad.

Midwifery Today must receive a completed and signed Online/E-mail Advertising Contract (PDF) before your E-News ad can run.

Conferences (domestic and international)

Promote your product or service at a Midwifery Today conference! Options for domestic conferences include exhibit tables, packet inserts, program ads, projections ads, and sponsorship opportunities. Our next domestic conference will be held April 18–22, 2018, in Mount Laurel, New Jersey.

Options for international conferences generally include exhibit tables and program ads. Our next international conference will be held 17-21 October 2018 in Bad Wildbad, Germany.

View advertising options for the Mount Laurel, New Jersey conference (PDF), the Bad Wildbad, Germany conference (PDF), or join the mailing list to receive updates about all advertising options.

Online Advertising

Website ads

Our fully redesigned website receives over 50,000 visitors per month, and more pages are being added to the site every week.

Sidebar ad: Your ad will appear in the right side column of all pages except the home, store and product pages.

Footer ad: Your ad will appear in the footer of all pages.

Price: 1 month: $199; 3 months: $469 (includes one free ad replacement); 6 months: $739 (includes two free ad replacements)


  • Must be in JPEG or PNG format
  • Dimensions: 1280 x 1280 pixels
  • File size: No larger than 800KB
  • Animation subject to approval

Midwifery Today must receive a completed and signed Online/E-mail Advertising Contract (PDF) before your online ad can run.

Holiday Coupon Page

Reach eager holiday shoppers with the Holiday Coupon Page! Your ad will be online during the pre- and post-holiday shopping season, from November 1 through January 31.

Mailing List Rental

Midwifery Today’s mailing list is available for rental for one-time use. The list of approximately 2,000 names may be rented in whole or in part, with selections by geographic region, type of customer, etc. The cost is 15 cents per name ($75 minimum order). Download Mailing List Rental Flyer, Order Form and Contract (PDF).

Ad Deadlines

Midwifery Today Magazine

Press Date
January 15
Early March
April 15
Early June
July 15
Early September
October 15
Early December


Press Date
Thursday 9 am U.S. Pacific Time
Tuesday afternoons

More Information

Please contact our Ad Director at or +1-541-344-7438 for more information about advertising with Midwifery Today!

Advertising Terms and Conditions

Please read carefully the Advertising Terms and Conditions. By advertising with Midwifery Today, Inc., you are agreeing to the Advertising Terms and Conditions.