January 7, 2015
Volume 17, Issue 1
Midwifery Today E-News
“Midwives and Social Media”
Print Page

Welcome to Midwifery Today E-News !

online holiday coupon pageHoliday gift money to spend? Save up to $10 or $20 on your Midwifery Today order…

…when you use the coupons on our Online Holiday Coupon Page. Be sure to take advantage of the savings before they expire at the end of January. You’ll also find special offers from other merchants.

Midwifery Today Online Store

Make sure you get the whole story.

Midwifery Today E-News is only a sample of what you’ll find in Midwifery Today magazine. Subscribe and you’ll receive a 72-page quarterly print publication filled with in-depth articles, birth stories from around the world, stunning birth photography, news, reviews and more. To order

MT online store

This issue of Midwifery Today E-News is brought to you by:

Look below for more info.

In This Week’s Issue

Eugene conferenceLearn about Essential Oils

Attend this full-day class to increase your knowledge of essential oils, herbs and homeopathy, and to learn how they can aid a midwife’s work during pregnancy, labor, delivery and postpartum. Part of our conference in Eugene, Oregon, March 2015.

Learn more about the Eugene, Oregon, conference.

Germany conferenceCome to Germany this October!

Plan now to attend our conference in Bad Wildbad, Germany, October 2015. You’ll learn from expert teachers such as Elizabeth Davis (pictured), Cornelia Enning, Gail Hart, Fernando Molina, Sister MorningStar and Michel Odent. Choose from a wide variety of classes, including Breech, Mexican Techniques, Shoulder Dystocia, Birth Positions and Organic Midwifery.

Learn more about the Bad Wildbad, Germany, conference.

Quote of the Week

Social media is not about the exploitation of technology but service to community.

Simon Mainwaring, social media specialist and blogger

Midwifery Today E-News is just the beginning.

Subscribe to Midwifery Today, our print magazine, and you’ll receive 72-pages of midwifery information four times a year. Subscribe here.

The Art of Midwifery

Technology is used appropriately to confirm rather than diagnose, and only when a better decision can be made based on the results—or when it is the only method that can produce needed information.

Carla Hartley, excerpted from “Hi-Tech Midwifery,” Life of a Midwife, a Midwifery Today book

Life of a Midwife is out of print. You can find other Midwifery Today books here.

ALL BIRTH PRACTITIONERS: The techniques you’ve perfected over months and years of practice are valuable lessons for others to learn. Share them with E-News readers by sending them to mtensubmit@midwiferytoday.com.

Send submissions, inquiries, and responses to newsletter items to: mtensubmit@midwiferytoday.com.

RSS Feed Subscribe to the Web Updates RSS feed to stay on top of what’s new or highlighted on the Midwifery Today website. Be alerted when conference programs go online, new articles are posted and more.

Editor’s Corner

Social Networking

There are many ways social networking can help in business. Facebook is what I use the most because it seems to be the easiest platform with the most users. At Midwifery Today we generate discussions that are sometimes used in Midwifery Today magazine or in E-News. We also use Facebook to connect with potential writers and to hear what topics birth practitioners would like us to cover in the magazine. Social networking allows us to stay connected with our conference attendees and to continue sharing our midwifery experiences with those who live in other parts of the world.

After the Midwifery Today conference in Australia, I spent some time in Fiji with the midwives there. When I returned home, I started a page called Fijian Midwifery. We are using that platform to discuss birth issues in Fiji and to plan a conference there in 2016.

I also enjoy Facebook because of the other pages I am part of that have nothing to do with midwifery, such as my kitty cat page, Bat Cr..ap Crazy, and also Gardening Midwives. It is easy to start a page and connect with people who are interested in that subject.

Of course the double-edged sword of social networking is that it can take a lot of time, but I suppose that is better than time spent on most TV programs. At least with social networking, you are communicating instead of just sitting on the sofa with a remote in hand! Whether for fun and avocational pursuits or for business, social networking is great.

— Jan Tritten, mother of Midwifery Today

Jan Tritten is the founder, editor-in-chief and mother of Midwifery Today magazine. She became a midwife in 1977 after the amazing homebirth of her second daughter. Her mission is to make loving midwifery care the norm for birthing women and their babies throughout the world. Meet Jan at our conferences around the world, or join her online, as she works to transform birth practices around the world.

Midwifery Today on Facebook
Midwifery Education: Caring and Sharing (Facebook)
Jan on Twitter

Please support our advertisers
Nationally Accredited Midwifery School!

Florida School of Traditional Midwifery offers the finest Nationally MEAC Accredited Direct Entry Midwifery Education in an environment that encourages students to reach their full potential. Visit their website to decide if a career in Midwifery is the path for you. Accepting Federal Financial Aid.

Conference Chatter

Greetings everyone! We are moving ever-closer to our next conference in our hometown of Eugene, Oregon, and we are excited to bring you another fantastic and diverse program. We’ve been promoting the conference not only on the website and in this e-newsletter, but on our Facebook pages as well. Social media has become such an integral part of most people’s lives, and thus it has become an amazing way to let people know about our conferences. But not only is it a wonderful marketing tool, it really does strengthen community, bringing together birth practitioners and supporters from all over the globe into one forum.

We have a Facebook page specifically for our conferences, and on there we not only post information about upcoming conferences, but we also share photos from past conferences, help people find hotel roommates and rides, and enable others to network and maybe find that amazing midwife they met at a conference who they want to keep in touch with.

Please come visit our page—it’s a lovely way to see what Midwifery Today conferences are all about. While you’re there, please “like” us and look at our photo albums and newsfeed for up-to-date conference information. If you can, please like and share our posts as well! The more attention they get, the more Facebook makes them visible to people who may be interested in attending.

You can find the page here.

If you’d like to find out more about upcoming conferences and how to register, please visit our website:

— Andrea Straw, Conference Coordinator

Keep up to date with conference news on Facebook:

Please support our advertisers!
Are You Interested in Being a Nurse-Midwife? Learn More about Frontier Nursing University’s Midwifery Program.
Frontier Nursing University

Frontier Nursing University’s nurse-midwifery program is the longest-running midwifery program in the United States, was the first to offer distance education, offers one of the only ADN-MSN online bridge options and educates more certified nurse-midwives than any other program in the country. The community-based distance education program allows you to complete your coursework online and clinical work in your own community.


Featured Article

Social Media and Midwives: What Is Appropriate?

The nature of the relationship between midwives and their clients lends itself to both intimacy and professional distance. After all, the old English word midwife means “with woman” and modern midwives take this seriously. Without a sense of being “with woman,” the modern midwife may not think she is doing her job correctly in supporting a woman throughout her pregnancy and during the birth of her baby. To allow time to build a relationship with her clients, a midwife will typically allow longer amounts of time for prenatal visits than a physician will. Midwives recount instances of holding a woman’s hand through labor or lending physical support and verbal encouragement as women traverse the landscape of labor and birth. All of this leads to an intimacy between the midwife and her client that cannot compare to any other relationship in the life of either. However, the midwife is still a health care professional and must be cognizant of and practice within the professional guidelines of all other health care professionals. She must maintain proper client files, provide appropriate care as outlined by her licensing body, refer appropriately if her clients’ health falls outside the realm of her expertise, be accountable for her actions and, among many other professional behaviors, she must maintain patient confidentiality.

Before the computer gave everyone access to a vast amount of venues for information, it was fairly simple to know which context was appropriate for discussion of confidential information and which wasn’t. Now that physicians have websites such as SERMO in which to discuss cases and everyone has access to social media sites such as MySpace and Facebook, the landscape of patient confidentiality has changed dramatically. Boundaries which were obvious before the upswing in computer sites are now not so obvious, especially to upcoming health care students and new graduates. So, with the rise of computer sites for health care professionals and social sites that health care professionals join, the question arises: How does a professional maintain confidentiality and professionalism in social media sites? This may seem simple to answer, as in “Don’t post anything confidential on Facebook” for instance, but it turns out to be a bit more complicated than that.

Let’s look at the Health Insurance Portability and Accountability Act of 1996 (HIPAA) legislation. There are many professional guidelines associated with this act, but the one most people and health care professionals have been educated about is the guarantee of privacy of individual health information or the confidentiality of patient information. Not only are health care providers tasked with maintaining verbal confidentiality of patient information but they must also be aware that “release of patient information, even between health care providers, must be kept to the minimum required for care, and written patient consent to release the information must be obtained” (Strasinger and Di Lorenzo, 2011, 41). So, if a midwife has a personal page on Facebook and in a “chat” posts something about a patient without using his or her name, does that breach confidentiality? Does there need to be written consent for this? While writing this, I did a scroll of posts on my Facebook page. I looked over the last twelve hours of posts and found twelve pieces of medical advice, posts with identifying information with and without actual names, and pictures of babies and mothers who had just given birth. There is no mention on any of these posts whether consent was given nor were there disclaimers for medical advice. This was not a thorough search either, but just a scroll of recent posts.


  • Strasinger, S, and M Di Lorenzo. 2011. The Phlebotomy Textbook, 3rd ed. Philadelphia: FA Davis Company.

Louana George
Excerpted from “Social Media and Midwives: What Is Appropriate?,” Midwifery Today, Issue 102
View table of contents / Order the back issue

Featured Products

Learn about the pelvic exam

Maternal Exam for the Student Midwife, Part II, The Pelvic Exam, is a two-disc DVD set packed with information about various aspects of pelvic examination. You will see how to do internal, bimanual, rectal and speculum exams. Also covered are visualization of the external genitalia, palpation of the internal reproductive organs, and the procedure for collecting cultures from the cervix and surrounding tissues. To order

Maternal Exam for the Student Midwife, Part I, is also available.

book cover

Survivor MomsLearn how sexual abuse affects women during pregnancy and childbirth and what you can do to help.
Survivor Moms: Women’s Stories of Birthing, Mothering and Healing after Sexual Abuse was written to help break down the isolation pregnant women and their caregivers often feel—as though they were the only ones having to cope with these challenges. You’ll be able to read excerpts from 81 women’s stories of birthing, mothering and healing after childhood sexual abuse. The book also includes some complete narratives, discussion of implications of women’s experiences for their care, suggestions for working together during maternity care and beyond, resources to consult, and information from current research. Suitable for both caregivers and pregnant survivors, Survivor Moms will help anyone whose life has been touched by sexual abuse. Published by Motherbaby Press, an imprint of Midwifery Today. Get the book.

Discover belly mapping!
The Belly Mapping Workbook shows how a woman can discover her baby’s position in late pregnancy. This technique can be a fun bonding activity and is often used for proactive childbirth preparation using optimal fetal positioning. The workbook includes 100 drawings and photos that take you through details of head-down and breech babies. At just $14.95, it makes a fine gift for a pregnant friend! To order Belly Mapping Workbook cover

Discover the essentials of supportive touch.
Touch Techniques for Birth

In Touch Techniques for Birth, Leslie Piper, LMT, and Leslie Stager, RN, LMT, show you how to make touch a part of your midwifery practice. You’ll learn about contraindications, acupressure, reflexology, hydrotherapy, general comfort strokes, pain relieving techniques and more. A special feature includes a midwife’s story of the use of belly rub and emotional support to encourage labor. This DVD belongs in your midwifery library! Get the DVD.

Spinning Babies: Parent Class shows you how you can enhance your labor and birth

This DVD presents practical strategies that fill the labor progress gaps that other classes often miss and can be used to supplement any approach or childbirth method. It is useful for birth in the hospital, birth center or home and will educate both parents and midwife. To Order

book cover

Get second stage advice in e-book format!

Download Second Stage: The Pushing Phase of Labor, a collection of ten articles from Midwifery Today magazine. Articles include “Understanding Stages of Labour after the Paradigm Shift” by Michel Odent, “Midwifing Second Stage” by Sister MorningStar, “Supporting Motherbaby in Second Stage Waterbirth” by Cornelia Enning and “Getting to Second Stage” by Carol Gautschi.

Available on Amazon Or on Smashwords in a variety of formats.

book cover

Please support our advertisers
Individualize client care more precisely—learn AYURVEDA for MIDWIVES. Ayurveda concepts, evaluation, treatments and special teachings about menstruation, fertility, pregnancy, birth and postpartum. Case discussion. Series of ten webinars, begin February 19 (recorded for later viewing when necessary). Taught by former midwife and Certified Ayurveda Practitioner, Terra Rafael, instructor and practitioner of Ayurveda and women’s health. Details on the WiseWomanhood website.

Website Update

Read this editorial by Jan Tritten from the newest issue of Midwifery Today, Winter 2014:

  • Midwifing a Movement

    Excerpt: One of my favorite things to do is walk in my garden. My husband and I grow a lot of our food, and I love walking through my beds, observing, planning and just being. Along with midwifery, gardening is a passion of mine. That is why I am so thankful I met Emilee Gettle, who, like me, runs a magazine.

Promote Your Product or Service Here
advertise in E-News

For as low as $100 per insertion for a text-plus-graphic ad, you can put your birth-related product or service in front of over 20,000 E-News subscribers from around the world. This is a great way to reach midwives, parents, childbirth educators, physicians, nurses, doulas and others interested in safe, natural birth.

Learn more here or contact our Ad Director at ads@midwiferytoday.com.

Birth Q&A

Q: In what ways has social media affected your midwifery practice?

— Midwifery Today

A: Social media provides a vehicle to share really great and current information to my clients and other expecting parents. I have recently been a part of setting up two networking groups where we meet with our skin and smiles and support. But the groups are accessible by Facebook so it provides a fast and easy method to communicate, arrange meetings, share info and include a wider audience.

I am looking forward to my new website [being] finished which will access multiple social media tools such as Twitter, Facebook, blogs, etc. We need to get the word out in the land and change the culture of birth by sharing information and providing services to enable women and their families to have powerful and life-changing experiences.

— Lina Duncan

A: It saves me lots of money on yellow page ads!

— Elizabeth Wyson Smith

A: We have a service-user Facebook group to discuss care people receive or to share problems. It’s really great and many midwives are in the group, too.

— Sharon Campkin

A: As a midwife practicing “under the radar,” I have to be diligent when working with families to remind them to please not tag me, post a picture with me in the background or talk about their midwife on Facebook. Even vague references can be enough to identify me.

— Anonymous

Looking for more birth stories and information?
Subscribe to Midwifery Today, the print magazine.

Classified Advertising

Tell our readers about your business. Just $48/issue ($135 for four) gives you 35 words to promote your products or services. Go here to learn more or write ads@midwiferytoday.com

E-News Subscription Information

Remember to share this newsletter—it’s free. You may forward it to as many friends and colleagues as you wish—just be sure to follow the copyright notice.

Manage your E-News subscription

To subscribe

Just go here and fill out the form:

Change your e-mail address

If you are a current subscriber and you want to change the e-mail address to which the newsletter is delivered, please click the “update subscription preferences” link at the bottom of any mailed issue and then make your changes.

If you are a current subscriber and want to stop receiving the newsletter, please click the “unsubscribe from this list” link at the bottom of any mailed issue and then make your changes.

If you have difficulty, please send a complete description of the problem, including any error messages, to newsletters@midwiferytoday.com.

Learn your subscription status

If you are not receiving your issues, but have subscribed, contact newsletters@midwiferytoday.com with the address you used to subscribe and we will look into it for you.

Learn even more about birth.

Midwifery Today Magazine—mention code 940 when you subscribe.

 1-Year Subscription2-Year Subscription
United States$55$105
All other countries$75$145

E-mail inquiries@midwiferytoday.com or call 800-743-0974 to learn how to order.

Or subscribe online.

How to order our products mentioned in this issue:

Secure online shopping

We accept Visa and MasterCard at the Midwifery Today Storefront.

Order by postal mail

We accept Visa; MasterCard; and check or money order in U.S. funds.

Midwifery Today, Inc.
PO Box 2672
Eugene, OR 97402, USA

Order by phone or fax

We accept Visa and MasterCard.

Phone (U.S. and Canada; orders only):  800-743-0974

Phone (worldwide):  +1-541-344-7438

Fax:  +1-541-344-1422

E-News subscription questions or problems

Editorial submissions, questions or comments for E-News

Editorial for print magazine



For all other matters

All questions and comments submitted to Midwifery Today E-News become the property of Midwifery Today, Inc. They may be used either in full or as an excerpt, and will be archived on the Midwifery Today website.

Midwifery Today E-News is published electronically every other Wednesday. We invite your questions, comments and submissions. We’d love to hear from you. Write to us at: mtensubmit@midwiferytoday.com. Please send submissions in the body of your message and not as attachments.


This publication is presented by Midwifery Today, Inc., for the sole purpose of disseminating general health information for public benefit. The information contained in or provided through this publication is intended for general consumer understanding and education only and is not intended to be, and is not provided as, a substitute for professional medical advice, diagnosis or treatment.

Midwifery Today, Inc., does not assume liability for the use of this information in any jurisdiction or for the contents of any external Internet sites referenced, nor does it endorse any commercial product or service mentioned or advertised in this publication. Always seek the advice of your midwife, physician, nurse or other qualified health care provider before you undergo any treatment or for answers to any questions you may have regarding any medical condition.

Copyright Notice

The content of E-News is copyrighted by Midwifery Today, Inc., and, occasionally, other rights holders. You may forward E-News by e-mail an unlimited number of times, provided you do not alter the content in any way and that you include all applicable notices and disclaimers. You may print a single copy of each issue of E-News for your own personal, noncommercial use only, provided you include all applicable notices and disclaimers. Any other use of the content is strictly prohibited without the prior written permission of Midwifery Today, Inc., and any other applicable rights holders.

© 2015 Midwifery Today, Inc. All Rights Reserved.

Midwifery Today: Each One Teach One!