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More Advertising Options:

From the magazine Midwifery Today, which started it all in 1986, to conferences, books and other products, Midwifery Today, Inc., continues to promote midwifery, midwifery education and birth change. We've seen our baby grow from a fifty-two page magazine to a seventy-two page international journal. The Internet has greatly improved our ability to reach new customers, and our Web site has expanded from a few informational pages in 1994 to an online catalog and publication in its own right. Our Web site generates a substantial portion of our new business and is often the first contact parents, aspiring midwives and childbirth educators have with our company.

One of our primary priorities is to make information accessible to our readers. This has always included advertising from companies whose products are of interest to our readers. Your ads help parents, midwives and other birth professionals find the tools and resources they need to serve women. Your advertising opportunities have expanded as we've expanded the ways we get information to our customers. If you've advertised with us in the past, you will see many new options available. If you're new to Midwifery Today, you'll see we offer a wide variety of advertising options.

Advertising Options and Rates

Midwifery Today Print Magazine

Display ad: Basic rates range from $90 for a 2" x 2.25" (1 col. x 2") ad to $700 for a full page 9" x 7" (3 col. x 9") ad. Ads on or facing the inside front or inside back cover cost from $800 to $1500. We offer a discount for multiple insertions. [ Learn More ]

Graphic classified ad: Combine the low cost of classifieds with the chance to use artwork or your logo for a visual impact. Columns are 2.25 inches wide; the cost is $50 per column-inch. Additional cost for first insertion is $20 per column inch for ad layout. There is a $5 charge for minor subsequent copy changes; the cost for additional scans of artwork range from $7.50–$15. [ Learn More ]

Classified/Calendar ad: $1.25/word, 10-word minimum with discounts for four-time insertions. [ Learn More ]

Demographics
Mechanical Requirements
Advertising Terms and Conditions

Online Advertising

Web Page Column Ads: Promote your birth-related product or service on some of Midwifery Today's most visited Web pages. For as little as $200 per month, you can reach a targeted audience of birth professionals, parents and others interested in healthy pregnancy, natural birth, herbs, baby products, and other natural health products and services. [ Learn More ]

Forum Banner Ads: Take advantage of Midwifery Today's popular Forums, where midwives, other birth professionals and parents meet online to share information. For as little as $125 per month, you can place a banner ad on these well-trafficked pages. [ Learn More ]

Birth Market (online product and service directory): Includes company information and hotlinked e-mail and Web site address, plus 70 words for a product/service description and 50 searchable keywords within four broad categories. $25 a year for a practitioner listing. [ Learn More ]

Holiday Coupon Page: Reach thousands of holiday shoppers with the Holiday Coupon Page! Your ad will be online during the pre- and post-holiday shopping season, from October 1 through January 31. [ Learn More ]

Spring into Savings Coupon Page: Reach thousands of online shoppers with the Spring into Savings Coupon Page! Your ad will be online from April 1 through June 30. [ Learn More ]

Education Opportunities Page: Reach prospective students with our Education Opportunities Page, the solution for promoting your midwifery education programs and CE courses. [ Learn More ]

Midwifery Today E-News

E-News, Midwifery Today's free biweekly e-mail newsletter, is e-mailed every other Wednesday to nearly 14,000 subscribers, with a pass-around rate of 3–4 times that number. Choose from the following types of ads:

Text Ad: About 60 words, including a hotlink to your Web site, for $75 per insertion or $260 for four insertions. We also offer graphic advertising in the HTML version of E-News. [ Learn More ]

Graphic/Text Ad: About 60 words, including a hotlink to your Web site or e-mail address, for $100/insertion or $350/four. You may send us a web-ready .jpg or .gif, maximum 200 x 200 pixels to add to your text for graphic advertising in the HTML version of E-News. [ Learn More ]

Classified ad: Up to 30 words for $35/insertion or $125/four. [ Learn More ]

E-News Connections: Personal ads for those seeking apprenticeships, research topics, midwifery contacts and other information that is not business related (e.g., job listings must be regular classified ads). Up to 20 words. $20/insertion. [ Learn More ]

Conferences (domestic and international)

Program ads/Registration packet inserts/Display tables: For most domestic conferences, program ads run from $40–$200, registration packet inserts are $100 for 325 inserts, and display tables are $300 commercial, $175 for schools and nonprofit organizations. [ Learn More ]

Ad Deadlines

 Issue Deadline Press Date
   
Midwifery TodaySpring Jan 15 early March
 Summer Apr 15 early June
 Autumn Jul 15 early September
 Winter Oct 15 early December
    
E-Newsbiweekly Thursday 9 am U.S. Pacific Time Tuesday afternoons

More Information

Please contact our Ad Director at ads@midwiferytoday.com or +1 541-344-7438 for more information about advertising in Midwifery Today!

Advertising Terms and Conditions

Please read carefully the Advertising Terms and Conditions. By advertising with Midwifery Today, Inc., you are agreeing to the Advertising Terms and Conditions.

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